Establishing the scope
Cosmic Corner is a fictional intergalactic convenience store dedicated to making extraterrestrial essentials easy. The intention behind this project is to develop a brand identity from the ground up, along with supplemental marketing materials and products.
Designing an immersive experience
A visual identity was formulated with the intention of creating the typical convenience store into a grander experience. The purpose of the brand is to invoke a sense of curiosity and playfulness in the store’s visitors. To convey the brand's story, the visual identity and designed products were compiled in a 7"x7", spiral-bound, multi-page book.
To expand the Cosmic Corner experience, I designed several store-branded products for sale. The concept for each product line is developed to fit within the brand's intergalactic quirkiness with intriguing flavor profiles.
Stardust Fizzies
Aluminium Can. 12 oz (355 mL).
Stardust Fizzies is a bubbly, sparkling soda with crisp flavors! From Sweet Starberry, Citrusy Comet, to Infinity Melon, your taste buds will be blasting off to the next solar system! A drink of this fizzy will have you seeing stars!
Nebula Nectar
Slim, Long-necked, Plastic Bottle. 11.83 fl oz (350 mL).
Nebula Nectar is a quick sip that is light, refreshing, and easy to enjoy. Take a flavor trip to the Mellow Milky Way or explore some Tangy Dark Matter. Kick back with a bottle of Nebula Nectar & explore the flavorverse.
Galaxy Gummies
Polygonal, Cardboard Box. 3.5 oz (99g).
These sweet and tart Galaxy Gummies have landed upon us as bright, shooting stars, straight to you! Now coming to you in an assortment of shockingly sour flavors like Red Giant, Citrusy Comet, Infinity Melon, and Sweet Starberry. Pop a few sour stars and taste this big bang of flavors!
Crater Crisps
Roofed, Rectangular, Cardboard Box. 1.8 oz (51g).
Crater Crisps are thin, crispy, baked potato chips in flavorful seasonings. Inside a box is a planet of crispy potato chips, impacted with an explosive cheddar cheese flavor or a smoky, tangy barbecue flavor. Discover new crunchy craters like Moon Cheese and Big Bang BBQ!
In addition to packaged store products, the Cosmic Corner visual identity is applied to store merchandise to maintain consistent branding and environmental immersion. Merchandise, such as uniforms, price labels, reusable shopping bags, name tags, and coupons, is designed to boost brand consistency and recognition.
